Sometimes even the best agents have trouble getting showings on their listings. When that happens, sellers may express doubt about the marketing plan. How about an ad in the paper? Or an open house? New pictures, perhaps? They forget that we do this for a living. We know what works and what doesn’t. And we know that for getting showings, nothing beats MLS. It’s the first place buyers and agents look for homes. It’s been so successful, that it’s made all other forms of advertising obsolete. So if you’re not getting showings, you don’t need more ads, open houses or new pictures. You need to lower the price. The market is competitive. Well-priced homes will get the first showings. Knowing this, our strategy is to lower the asking price in increments until we begin to get calls and showings. Once that happens, it’s likely an offer isn’t far behind. Finding the right price is a delicate, sometimes difficult task. But it’s critical to our success. We have the experience you can rely on to guide you along the way.
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